CLUB OPERATIONS

Efficient golf operations result in better personal service to members by freeing up staff to focus on member engagement and improving the seamlessness of every interaction.

We will use efficient systems to simplify routine tasks, allowing employees to provide more personal, attentive, and proactive service.

Implementing technology simplifies administrative tasks, while properly trained staff ensures seamless and personal service.

These efforts culminate in a streamlined experience for members, from booking to the final putt.

TECHNOLOGY

Adopting modern software and hardware can significantly automate processes and provide real-time insights, allowing our staff to focus on member engagement. 

  • Use online booking and event-management software. Enables members to book tee times, register for events, and manage payments from their computers or mobile devices.

  • GPS in golf carts. Provide on-course navigation guidelines for players and allow staff to monitor the pace of play.

  • Mobile ordering. Use a mobile app that lets golfers order food and beverages from the course, ensuring faster service.

  • Leverage data analytics. Analyze operational data to identify trends in member preferences.

STAFF

Well-trained employees who feel empowered are more motivated and can work more efficiently. 

  • Develop a continuous training program. Covering everything from new-hire orientations, operating procedures reviews, and new-skill training.

  • Focus on the member experience. We will train staff on hospitality best practices and soft skills like communication and conflict resolution.

  • Encourage a culture of learning. Promote continuing education and professional development opportunities. Morale booster.

  • Empower staff to solve problems. Give your employees the tools and autonomy to resolve member issues on the spot.

  • Monitor and reward staff.

MEMBER EXPERIENCE

Operational efficiency allows us to create a a more personable and enjoyable experience for our members. 

  • Manage the pace of play. After communicating pace-of-play guidelines to all golfers, use tact and personal touch to achieve this priority.

  • Solicit and act on feedback. Actively collect feedback from members through surveys or conversations. Use this data to continuously improve operations.

  • Establish a culture of enhanced Personal Service. Through staff training and awareness, learn individual member’s idiosyncrasies. Learn to anticipate needs collectively.

General Manager

Two Outside Service Operations Revamped - Achieved through re-staffing with properly motivated people and facilitating clear policies and procedures. (Link here to BGC Manual)

Merchandising

Practice Facilities

Ice Towels

Drink Cart

Halfway House